Implement Product Protection to Secure Profits
Product protection will make sure a company doesn’t fall victim to counterfeiting and refilling. These serious crimes are often gone undetected and unpunished by companies because they don’t have a plan in place. Taking the right measures is the only way to protect your products and your profits. With the right protection in place, companies will see an increase in profits and a decrease in theft and piracy.
Types of Protection
Different products require different types of product protection. Unique packaging design, secure transport, and software solutions will not work for every single product. Care must be taken to carefully consider which types of protection are best for each product. Below are just a few types of protection:
- Software Protection
- Counterfeit-Proof Labeling
- Transport Tracking
- Information Protection
- Tamper proofing
- Blockchain verification
A lot of piracy begins during transport. Workers will open a container and take a product for themselves. This product gets leaked online, and copies are made and spread. Software protection can help slow down the spread, but all software can be cracked eventually. That’s why it’s important to also use secure transport tracking. Keeping an eye on your product between your warehouse and the retail stores ensures that your items aren’t tampered with.
On the other hand, counterfeit-proof labeling will make your packaging impossible to copy. Consumers will be able to easily recognize your real product from counterfeits.
The Importance of Product Protection
The most obvious need for good protection is increased profits; however, there are many other benefits as well. Counterfeit products will negatively impact reviews of your real products. Consumers will get a counterfeit product that is much lower quality than your own item. This will hurt profits in the long run, ruin your reputation, and potentially destroy your business.
Refilling is particular dangerous. This occurs when someone repackages your product with their own counterfeit. This is especially dangerous when it comes to medicine, drinks, or food items. This will make consumers sour with your product. It misrepresents your brand and makes your product seem low quality. Tamper proofing your packaging is one of the ways to fight back against refilling.
Authena – Blockchain Solutions
Authena is the leading provider in blockchain-based technology solutions. It provides peace of mind by guaranteeing product authenticity. Authena uses NFC product tags that electronically seal a package. It allows users to detect unauthorized tampering in real time.
Authena combines several types of product protection by utilizing blockchain. Tamper proofing and transport tracking is combined into one simple process thanks to Authena’s innovative approach.
Authena also makes it easier to connect companies with retailers, distributors, and customers. The technology is used across several industries, creating a seamless experience for all those involved. The pharmaceutical, industrial, food, personal care products, and agrochemical industries all use Authena for their product protection.